Exhibit & Commercial Opportunities — Melbourne & Sydney EV Shows 2026
70,000+
Expected High-Intent Visitors
6 Months
National Brand Exposure
$4M+
Illustrative Sales per OEM
$20M+
2025 Event Sales Generated
National Event Roadmap
ONE FEE. TWO MAJOR EV SHOWS.
ONE NATIONAL OPPORTUNITY.
WHY FUTURE DRIVE?
WHY NOW?
Now in its fifth year, Future Drive Australia brings the industry and the buying market together at the point when year-end demand, new-model activity and the 2027 sales pipeline converge.
- The final two major dedicated EV Shows in the Australian market during 2026.
- More than 70,000 anticipated visitors across Melbourne and Sydney.
- The strongest anticipated visitor demand in Future Drive’s five-year history.
- Serious buyers researching, comparing, test-driving, financing and purchasing vehicles.
- Growing engagement from consumers, novated-lease customers, B2B buyers, SMEs, fleets and tradies.
- A comprehensive showcase of the latest vehicles, final 2026 model releases and previews of what is coming in 2027.
- Expanded test-drive programs, including capacity for up to 2,000 test drives per day at Melbourne Showgrounds.
- The last major EV Shows before the 31 March 2027 delivery deadline affecting eligible plug-in hybrid vehicles under the Electric Car Discount transition.
- An integrated event and media campaign extending from September 2026 to March 2027.
The opportunity
These events give OEMs a final national platform to convert the active 2026 buying market while generating orders, leads, dealer activity and product awareness for 2027.
The Complete EV Buying
Specialized Destinations for Every Sector of the EV Transition
Future Drive brings together the entire ownership ecosystem through dedicated hubs designed to connect exhibitors with buyers actively comparing costs, infrastructure, and real-world adoption pathways.
FDA Energy & Charging Hub
Infrastructure & Smart Energy
Showcases the infrastructure powering mobility, from home charging and commercial fleet solutions to renewable energy, battery storage, and smart grid management.
Ideal for:
Charging networks, equipment manufacturers, energy retailers, solar providers, battery companies, electrical contractors, property developers, and councils.
FDA Finance & Insurance Centre
Finance, Novated Leasing & TCO
Helps buyers understand vehicle ownership economics—simplifying finance, novated leasing, insurance, taxation, salary packaging, depreciation, and total cost of ownership (TCO).
Ideal for:
Banks, finance companies, insurers, salary packaging providers, fleet management organizations, accountants, tax specialists, and fintech providers.
Light Commercial Vehicle Pavilion
Work Vehicles & Fleet Marketplace
Dedicated to Australia’s work vehicle market, showcasing electric & hybrid vans, dual-cab pick-ups, chassis cabs, tool storage, and specialist fleet solutions.
Ideal for:
Vehicle manufacturers, body builders, fleet suppliers, equipment manufacturers, tool storage specialists, aftermarket suppliers, and commercial finance.
Two FDA Live Stages
Vehicle Reveals, Keynotes & Industry Programming
Two dedicated live stages anchor each show day — major vehicle reveals, OEM keynote presentations, and industry panel discussions.
Ideal for:
Automotive OEMs running reveal and keynote sessions, charging and energy brands reaching future buyers, media partners hosting panel discussions, and industry associations.
New Model Stage
Launch Platform for New Models
A dedicated stage and media moment for manufacturers revealing the latest electric, hybrid, commercial, and future-mobility models — with reveal slots, product briefings, and press coverage built into the show program.
Ideal for:
Automotive OEMs and distributors launching new models, brands announcing Australian availability, technology suppliers demonstrating innovations, and media covering first looks.
Test Drives
Hands-On Drive Experiences
Approved vehicles in front of high-intent visitors through an edition-managed drive experience — supervised on-site and public-road test routes that turn buyer interest into firsthand time behind the wheel.
Ideal for:
Vehicle manufacturers and distributors, drive-experience operators, insurance providers supporting participant cover, and brands supplying test-route vehicles and logistics.
Who the Shows Reach
Australia’s Highest-Converting Automotive Buyer Audience
FDA’s pre-registration process captures brand interest, vehicle preferences, purchase timelines, test-drive requests, novated leasing interest, and fleet requirements.
78.9%
EV Intention
Intend to buy an EV for their next car. Highly qualified, premium-focused buyers actively replacing existing ICE vehicles.
70.6%
In Market Now
Actively in the market for a new vehicle right now, attending specifically to compare models, test drive, and select their brand.
67.1%
Brand Discovery
Were introduced to a new brand or vehicle model at FDA events that they are now actively considering purchasing.
$60k–$80k+
Average Buyer Budget
High purchasing power across mainstream SUVs, luxury EVs, dual-cab pick-ups, and commercial fleet vehicles.
36,000+
Subscriber Database
Direct access to Australia’s most active EV subscriber base via targeted EDMs, editorial features, and brand announcements.
$20M+
2025 Vehicle Sales
Demonstrated track record. 2025 events generated over $20 million in direct vehicle sales for participating exhibitors.
AN INTEGRATED CAMPAIGN BEYOND THE EVENT DAYS
Participation extends far beyond event days. FDA’s exhibiting packages place your brand inside a high-profile national media, publicity, and consumer engagement campaign running for six full months.
The Commercial Potential
Illustrative OEM Sales ROI Model
For an individual OEM, securing 50 vehicle sales per AutoShow equals 100 national sales. At an illustrative average transaction value of $40,000, that represents $2M per event and $4 MILLION+ across Melbourne and Sydney.
50
Sales per AutoShow
100
National Vehicle Sales
$4M+
Illustrative Sales Value
*Achieving 100 sales from 70,000 combined visitors requires a conversion of only 0.143% of total attendance. Illustration only; actual results vary by offer and sales follow-up.
The Undeniable Truth: Australia's EV Market is Now Mainstream.
Battery-electric and plug-in hybrid vehicles have held around one-third of Australia’s new-vehicle market for three consecutive months. The tipping point has passed—rechargeable vehicles are mainstream, and competition for Australian buyers has only just begun.
May 2026
29.6%
BEV + PHEV Share
30,618 combined sales
June 2026
35.8%
BEV + PHEV Share
Almost 49,000 combined sales
July 2026
32.2%
BEV + PHEV Share
33,869 combined sales
Fuel Price Pressure
Surging petrol and diesel costs place vehicle operating expenses under renewed pressure, pushing consumers, trades, and fleet buyers to switch.
FBT Window Urgency
Eligible buyers have a time-sensitive window ahead of the announced FBT changes on 1 April 2027. Capture end-of-year buying cycles.
$500M+ Grid Investment
Government charging infrastructure investment exceeds $500M in NSW alone, removing range anxiety and expanding mainstream adoption.
6+ New Brands Arriving
At least six new automotive brands enter Australia before end of 2026. A brand is only as current as its most recent AutoShow appearance.
Exhibitor & Partner Enquiry
Submit Your Exhibitor Enquiry
Select your target show below to load the official prospectus request & enquiry form.